For decades Ray-Ban’s Never Hide mantra has been on the lips of rockers, rebels and mavericks. In 1937 the first pairs of Ray-Ban Aviator helped US pilots reach new heights. Now celebrating its 75th year of crossing boundaries and challenging conventions, Ray-Ban’s position as a style icon is unquestioned and without parallel.
With its instantly popular but utterly timeless designs, the Ray-Ban spirit of individualism and courage lives on.
Always a pioneer, Ray-Ban stood at the forefront of popular culture throughout every decade of its incredible existence.
Individuals don’t follow fashion. Fashion follows them. Individuals are not afraid.
On the occasion of its 75th anniversary, Ray-Ban is celebrating its Legends. Legends who show how Ray-Ban has been there at defining moments – those crucial seconds of history that shape the future, when culture changed forever. Without even knowing it, these Legends broke down barriers.
Take the men in the shot below. Taylor Mead steps out with his partner in 1940s New York in the face of homophobia – blazing a trail so that today people of every sexuality can walk the street without fearing disapproving looks. With their Never Hide spirit, they opened their eyes while the world’s were shut. You can read Taylor Mead’s story in his own words, and the words of other legends here.
Now you can be part of the legend and share your story. To win a chance to attend Ray-Ban’s 75th Anniversary Celebration in London on 13th September share your legendary moment on the wall of legends at RAY-BAN.COM, on Facebook or using your iPhone.
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